Creative Director | Brand Strategy & Visual Identity

 

With over 15 years of experience in branding and design, I specialize in translating complex ideas into visual identities that connect with people and drive business results.

I currently lead the creative team at Ghost Sherpa, where I oversee brand strategy, design direction, and the development of visual systems for clients across industries. Throughout my career — from Art Director at Ecomanía to Branding Lead at Studio Hakuna — I've built and guided teams, managed multi-project pipelines, and consistently delivered work that balances aesthetics with strategic intent.

What drives me is the space where thinking meets visual form. I believe great design isn't decoration — it's decision-making made visible.

 

Areas of Expertise

· Branding & Naming Workshops: business definition, brand values, audiences, competition, archetype, voice & tone.

· Communication strategy and storytelling.

· Visual identity design and brand systems.

· Creative direction and design team leadership.

· Concept development and creative campaign execution.

· Visual system development, UX/UI design, and multimedia production.

 

Publications

My work has been featured in international publications such as:

· Graphic Design x 100: Design | Braun Publishing (2014)

· Behance Branding Served Gallery (2013)

· On Spot. International Event Design | SendPoints Publishing (2012)

· Advertising Design with Illustration | SendPoints Publishing (2012)

· Marcas Latinas | Editorial Eñe (2012)

· Talenthouse (2012)

· The Wall Breakers (2012)

· Despacho Creativo (2011)

· Visual Cache (2011)

· Designspiration (2011)

· Diseño Latam (2011)

· Behance Pantone Canvas Gallery (2011)